The Three Most Important Rules to Engage Visitors When They First Visit Your Website

Almost all websites are not designed to their full potential. Is yours?

Rule Number 1:  Ease of Use. Would you explore a site that is hard to navigate and use?

So many websites are poorly created because the designer didn't have the foresight of 'usability' in the design and layout process. Huge amounts of money and resources are spent to get visitors to the site and they don't convert into a client or a returning visitor. Most visitors will leave in less than 10 seconds if they aren't captivated by what you have to offer on your site immediately.

Rule Number 2:  Content is the key. How long would you listen to a badly told story?

Your web design is important but second to this is creating great 'marketing content'. You absolutely must engage your client with enticing headlines and words. Your visitors must know what you have to offer and what's in it for them (WIFM) when they first visit your site. The words must flow and be direct to the point and lead to a call to action. There must be a purpose to the site; convert your visitor into a repeat buying client.

Rule Number 3:  Create Systems. Is your business running you?

Once you have proper usability, marketing content and a clear call to action, your website must have 'automatic systems and processes' to deliver your message to them until they purchase from you.  Auto-responders and other methods are a great way to gather information from your visitor and convert them into repeat buying clients by sending them important information about what you do and how it may serve them best.

Bonus Tip:  Make it Search Engine Friendly. Does Google even know you exist?

When creating your marketing content, it's best to have a professional writer to include text with keywords and keyphrases designed specifically for the search engines to pick up. This is a great way to drive traffic to your site. There is a fine line between usability, marketing content and search engine optimization. We realize this and other designers don't.

What IMAGIUM Can Do For YOU:

At IMAGIUM, we realize the importance of having more than just a great web design. We have a team of experts to help service your needs that truly understand the necessity of usability and great content.

If you feel that these rules are essential to your website presence then feel free to contact us and we will be happy to give you a risk free consultation about how we can service your needs. Remember IMAGIUM - The Shortest Distance to Creating a Great Web Presence.

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What others are saying:

"Thank you so much for doing all that you have done for me. You've really been great!" - Judy - Full Spectrum of Beauty

"Phelan helped me with my new website that I tried to design myself and failed miserably at. Not only did he fix my mistakes, he did it in good spirits and with fantastic customer service! I would recommend him to anyone!" - Stephanie Adams - Adams Virtual Assistant